I have chosen this issue of Kerrang! to analyze because it shows many traits used in magazines to hook their target audience, and shows how unique these traits can look depending on the genre of magazine. Below is my analysis.
The masthead letters have rough edges, appear ‘broken’ through the use of lines the font and is white which makes it stand out. This connotes that the audience are teenagers because it is informal and because of it's rough edges it shows the audience and magazine are not mainstream(Mainstream referring to pop, Indie etc).
The cover image depicts the band who are the main article in the magazine. Their facial expressions are blank, which may hint that the article is serious or out of the ordinary as far as the fans are concerned. The shot type is a medium shot because it shows the entire band.
The font is large, informal and either white, black or yellow. This makes it stand out more against the grey background and the cover image and looks edgy, linking to the audience's rebellious nature. It also draws the target audience to the main features of the magazine while also connoting that the target audience are bold and informal, teenagers rather than adults, because of the font and colours used.
The free posters are advertised on the front cover to draw the audience into buying it because they will be more likely buy it if they think they are getting more for the price. They also act as links to audience to the target audience along with the advertising of band names and concerts that are featured inside which will draw their fans into buying the magazine.
The 'exclusive' tag used before the main article shows that the story hasn't been covered by any other magazine of similar audience. This will also appeal to the audience because it connotes to them that it is not only an important article, but is only being covered by this magazine so the audience will want to buy it rather than risk missing important news concerning their favorite band.
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