Research and Planning - 247 Student Magazine

The central image shows a man doing tricks on a snowboard. This is appealing to the target audience because it appeals to their adventurous side and shows they are happy to try new things. THe central image also connotes to people that the magazine is fun and the audience is like-minded. The masthead is very informal text and is white with a light blue shadow. This draws the audience to the magazine’s cover image by fitting in well with the colours in the central image. The cover lines are in light blue and placed to the side of the magazine. This ensures they don’t get in the way of the central image and they fit in well with the action in the picture. The puff(in the green circle) reaches out to the audience by advertising gigs and special nights that students would be interested in going to. This also applies a stereotype that they are relaxed and time to unwind. This is enforced by the central image. This also suggests the age of the target audience being around 18-21 because at these ages you are more likely to be interested in going to gigs and night clubs. The colour scheme is white and shades of blue, making it eye-catching and informal while looking neat and well presented. The font used to advertise the main article is bold and stands out on the front page, making it instantly easy to see what is this issue’s interesting story. The cover lines for the other articles are in the same bold font but are smaller so don’t stand out as much unless you are already contemplating buying the magazine.

The contents page of 247 uses the same colour scheme, blue and white, as the front cover. This continuation suggests to the reader that it is a relaxed issue and that the magazine is well produced and uses continuity. The article headlines are spread out across the 2 pages; some are listed under ‘Regulars’ that suggests they run some similar articles each issue. Others are under ‘Features’, which suggests the articles are one of a kind to this issue, and therefore shouldn’t be misses. The central art on the double-page spread is cartoony and suggests the target audience have a grasp of modernised art styles, or immaturity.