The masthead is large and black so it stands out. The font is scratched and looks rebellious, hinting towards the nature of the target audience. It connotes that the magazine is for younger audience who aren’t mainstream-shown by the messy layout of the magazine and the masthead.
The center image is of the main article and the main caption is in bold white letters, connoting that the article may be relating directly to the future of the band. This will draw in fans of the band that may not necessarily be fans of the magazine.
The puffs are also used to draw people in; they give the buyer the chance to display their favorite band anywhere they like. The cover lines display direct links to articles inside the magazine and are used in conjunction with pictures to add more reason for fans to buy the magazine. The colors and the masthead are instantly recognizable to readers and don’t vary much from issue to issue.
This is the contents page from Kerrang. It shows more articles and pictures relating to them so it draws the reader’s eyes to their favorite band. The largest picture is the main article. Down the side of the pictures are cover lines for other articles. The color scheme is basic black and white with some yellow used on a black square to make it stand out, this seems to be used for article group titles and numbers mostly though. There is also an editor’s note, and an advertisement for a subscription to the magazine.
The double page spread shows a large picture of the celebrity it covers. It is colorful, the colors being red black and white. This draws your attention to the title and in conjunction with the large picture it gives the reader a quick idea of what the article is about. The interview is coloured so that the questions can be easily noticed in the text. The picture is a medium shot, letting you see the man’s body language while also allowing you to view his facial expression. The mode of address is informal, relating to the niche target audience.
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